As predicted... Bye bye Mazda.

[Guest vincemerz]

05 Sep 2011 | Local News : Singapore | Report errorEmail this pageShare

Mazda Motor Singapore is relinquishing the distributorship of Mazda cars in Singapore, after almost 50 years

Mazda Motor Singapore has held the distributorship for Mazda cars in Singapore since 1956, when it started as Asia Motor before changing to its current form in 1984. However, the shrinking new car market has forced the family-owned business to relinquish the franchise, which it will do so by the end of next month.

Mazda has been facing dwindling sales since 2009, when the sharp reduction in COEs saw increased competition in the sector. Mazda opened a second showroom in Alexandra Road last year to complement its existing facility in Kampong Ampat Road, off MacPherson Road, but the company struggled to retain sales.

Mazda Motor Singapore is now likely to be handing over the reins for Mazda in Singapore to the Eurokars Group, which represents brands like Porsche, Rolls-Royce, MINI, Saab and Opel in Singapore. Eurokars, led by businessman Mr Karsono Kwee, also operates three Mazda dealerships in Jakarta.

[Guest skid]

our market is too small to support many brands.. sad..

[Guest vt5sport]

Find that mazda is the most 'conti'-like among the japs wif their focus on handling dynamics and design.

It's a shame that the AD failed to capture this essence till it's too late.

[Guest 9339]

Almost 2012 still got sucessful 'Family's Running business' meh ?

[Guest southpark2000]

9339 wrote:

Almost 2012 still got sucessful 'Family's Running business' meh ?

Family owned does not equal family-run.....Mars Inc (yes, the Mars Bar Company) is family owned......

To be fair, C&C's Mitsubishi was the 1st to "tank" if I recall correctly. Eventually, MZD was caught out by the change in COE ruling, which happened shortly after they made huge investments in Alex showroom and repair centre.

[Guest 9339]

southpark2000 wrote:

Family owned does not equal family-run.....Mars Inc (yes, the Mars Bar Company) is family owned......

To be fair, C&C's Mitsubishi was the 1st to "tank" if I recall correctly. Eventually, MZD was caught out by the change in COE ruling, which happened shortly after they made huge investments in Alex showroom and repair centre.

The Alex showroom seem to be more like a 'FORCE' to commits..but still