Mercedes Benz E-Class Coupe will cost the same as Sedan?

[keltanky]

In what may prove to be a major blow for the BMW 3-Series Coupe and Audi A5, the upcoming Mercedes Benz E-Class Coupe will reportedly cost the same as the E-Class Sedan on which it is based. Despite the new Coupe’s predecessor - the CLK - costing thousands of dollars more than the E-Class Sedan in most markets, this differential may no longer exist for the latest breed of E-Class variants.

The information comes from Automotive News Europe, which reports that the prices will be the same, or similar, because the E-Class Coupe shares most of its equipment and powertrain packages with the Sedan. While coupe and convertible models traditionally attract a price premium over sedan siblings, Mercedes may be attempting a new, aggressive pricing strategy to really hit its competition hard.

The CLK was always positioned slightly above the BMW 3-Series Coupe and Audi A5 and the new E-Class Coupe will be no different. It won’t help that the new Mercedes two-door is also one of the best luxury coupes we’ve seen in a while, and is easily the pick of the bunch next to its rivals.

The big question now is how much will the new E-Class models cost? Unfortunately, we will have to wait until next week’s Geneva Motor Show to find out. The new Sedan will hit showrooms next month and will be followed by the Coupe in June, but that’s not the end of the story. At September’s Frankfurt Motor Show, Mercedes will unveil the new E-Class Cabrio as well as the E-Class Estate wagon, but both of these models will almost certainly attract a price premium over the Sedan.